Despite the enormous AI hype cycle, most marketing organizations are stuck, paralyzed by fear and attempting to deploy new technology onto an unfinished digital foundation. We have five "no-regret moves" every CMO can take now to finally move past the promise and into the practice of AI adoption.

We keep talking about AI as a new tool for marketing teams. The bigger shift is that AI is becoming an active participant in buying decisions. When the “shopper” is a machine, visibility, clarity, and consistency start to matter in new ways.

To move from experimentation to transformation, leaders must focus on an unbreakable three-part formula. It's not about buying the best model; it's about grounding your strategy in the right process, aiming at the right customer purpose, and nurturing the right culture of psychological safety.

The Strategy-into-Action Readiness Scorecard is a great way to get an overview of what is needed to put a plan into action. Covering five key criteria, the scorecard shows where we're ready and where we're not.

Launch hangovers – the malaise that sets in after a big initiative or strategy has been revealed – are very real. Getting past the dip in enthusiasm after people start asking, "What do we do now?" takes effort. But by helping teams tap into a regenerative loop, rather than becoming entrenched in old habits, the great idea of the strategy can turn into great results.

Strategy has a habit of staying in the land of theory, not of the living. That’s a problem for obvious reasons.

Why implementing strategy can't be about the things you need to start doing without addressing things you can stop doing.