Management consultants for marketers, built for the AI era.

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Change is never easy, but it doesn't need to be overwhelming. We started Mixtape Partners to help leaders guide their teams through strategic shifts and big moments of growth. Our role is to cut through the noise so you can move forward with clarity and confidence.

And right now, change is happening faster than ever. AI is reshaping industries at a pace we’ve never seen before. Yet, the fundamentals remain true – technology is only an ingredient of progress. Real progress comes from leaders with vision, teams that act on strategy, and cultures that grow stronger with change. That’s the hard, messy work we love.

We’ve navigated these shifts before – across markets, regulations, and industries. As strategists, marketers, and operators, we’ve helped organizations adapt to new technologies while building the cultural foundation for people to embrace them.

Every engagement is built around you and your teams. No standard playbooks, no cookie cutters. Think of it as a Mixtape made just for your business: fast, collaborative, and designed to create impact that lasts.

We’re the Mixtape Partners

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Deborah Conrad

Founding Partner

HIGHLIGHTS:

Deborah rebuilt Intel’s global marketing organization, reduced the number of brands from 32 to 6, and built group alignment to drive revenue growth that took Intel from $38B to $56B.

AREAS OF EXPERTISE:

  • Brand & Marketing Strategy

  • Go-to-Market

  • Board/C-suite/Stakeholder Engagement 

  • Positioning, Messaging, Narratives

Deborah is global, C-level brand and marketing leader whose work as a CMO, General Manager and advisor stretches from startups to the Fortune 50. 

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Andy Bateman

Founding Partner

Andy is a strategist with an extensive career in driving organizational change and growth.

HIGHLIGHTS:

Andy spearheaded the transformation of Telstra by driving adoption of a Customer First program at Australian telecom, Telstra, leading to increased customer satisfaction, better employee engagement, and paved the way for a new era for a legacy brand.

AREAS OF EXPERTISE:

  • Corporate Strategy

  • Executive leadership

  • Brand & marketing

  • Innovation

  • Executive  coaching

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Sarah Lent

Founding Partner

Sarah is a long time leader and client partner with extensive experience helping marketers shape their ecosystems, build their teams and drive growth and innovation. 

HIGHLIGHTS:

Sarah led a cross-functional team to unlock new revenue streams for Uber across merchant, retail, and enterprise customers through brand, product and demand generations programs, collaborating with matrix client teams to meet key business metrics.

AREAS OF EXPERTISE:

  • Growth planning

  • Brand & product marketing

  • Business transformation

  • Cross functional leadership

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Photo of Nirm Shanbhag

Nirm Shanbhag

Founding Partner

Nirm is a multidisciplinary strategist and team builder with a history of bringing disparate teams together to create and leverage strategy that works. 

HIGHLIGHTS:

Nirm introduced a brand-informed product development approach to Google’s engineering-led culture, developing pilot programs, training teams in the approach, creating new core offerings and radically enhanced user experiences.

AREAS OF EXPERTISE:

  • Brand & Marketing Strategy

  • Process Development

  • Team Building

  • Brand Portfolio Architecture

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We focus on providing a white glove service that supports organization-wide strategy adoption.

Through our experience, we’ve identified what it takes to work more effectively with our client collaborators.

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We work on well-defined projects - priced and timed. No retainers.

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We work as one team - you get us and our full attention. No hand-offs.

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We work quickly - no long and dragged out projects.

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We focus on momentum and quick wins - do the easy stuff first, then tackle the harder work.

Ready for Action?