How do you determine your best opportunity for exponential growth?
Do you integrate capabilities across the servicestack to drive greater margin through efficiencies?
Or do you think big and look to expand beyond what you can see today?
And if you can see a potential $1b growth opportunity in new markets that once felt unattainable, how can you get as smart as possible to make the No Regret Moves today to capture your expansive growth opportunity for tomorrow?
These were the existential questions presented to us from a 100+ year old market leader, looking to make moves into new verticals to build towards the next 100 years.
And the answer? Sports.
Sports: The new campaign
Fandom, presents a simplification of demographic that has been splintered by the fragmentation of media – elevating sports as the verified channel to reach and deepen relationships with core and net new audiences.
Displaced legacy leaders
An emerging ecosystem of power-players reshaping the rules of play. Today, the power resides with the rights holders, as the talent agencies, consultants and investors are taking a lead role in crafting and closing whole of business deals with leagues, teams, media and brands.
Innovation stadiums & cities
Stadiums and cities are becoming innovation hubs for advanced programming as teams are building activations pre, during and post sporting events. Coupled with a need to maximize venue space for events, music, and festivals when the team is not playing, there are continuous experiences that marketers can tap into to build meaningful moments of brand love.