Event Production and Live Events:
Where will the next $1bn come from?
What happens when you’ve reached your total addressable market?
Do you strive to maintain market leadership?
Do you integrated capabilities across the servicestack to drive greater margin through efficiencies?
Or do you think big and look to expand beyond what you can see today?
Can you begin to define a $1b growth opportunity in new markets that once felt unattainable, but now could lift all boats across the portfolio to unforeseeable levels?
These were the existential questions presented to us from a 100+ year old event services market leader, powered by PE investment and a newly minted CEO.
And the answer? Sports.
Sports: The new campaign
Fandom, presents a simplification of demographic that has been splintered by the fragmentation of media – elevating sports as the verified channel to reach and deepen relationships with core and net new audiences.
Displaced legacy leaders
An emerging ecosystem of power-players reshaping the rules of play. Today, the power resides with the rights holders, as the talent agencies, consultants and investors are taking a lead role in crafting and closing whole of business deals with leagues, teams, media and brands.
Innovation stadiums & cities
Stadiums and cities are becoming innovation hubs for advanced programming as teams are building activations pre, during and post sporting events. Coupled with a need to maximize venue space for events, music, and festivals when the team is not playing, there are continuous experiences that marketers can tap into to build meaningful moments of brand love.
What We Did
UPDATE
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